And if we can keep the vibe the way weвЂ™ve kept in New York, where the talent feels that this is a relaxing, interesting, non-intrusive way to do an interview or to promote something, weвЂ™re happy.вЂќ ItвЂ™s just going to open up more opportunities, certainly more convenience. And now they can use this facility instead of having to fly to New York. Notes Greenstein: вЂњIn Los Angeles, thereвЂ™s such an overly concentrated group of musicians, artists, actors, authors, comedians, you can go down the list. More than 300 channels host shows by a wide range of high-profile entertainment personalities, among them Andy Cohen, Sandra Bernhard, Dan Rather and Jenny McCarthy. вЂњGreat talent is in L.A., and now we can take advantage of it,вЂќ adds Greenstein, whoвЂ™s made vocal the companyвЂ™s steadfast commitment to up-and-comers, whether female musicians in the country music space (вЂњBrandi Carlile, as a live power-performer, is just great - forget male or female, just anybody,вЂќ says Greenstein) to moody teens with breathy vocals (SiriusвЂ™ Alt Nation station was the first in the country to play EilishвЂ™s вЂњYou Should See Me in a CrownвЂќ). ThatвЂ™s a major milestone for a company thatвЂ™s not yet 20 years old and is going up against giants like Apple and Spotify for subscriber dollars - and network television staples like late-night shows for access to A-list guests. 7, shared stories about the classic NBC comedy. Jennifer Aniston, one of several celebrity guests to welcome Stern to Los Angeles the week of Oct. вЂњThis is long past the point where people drive a lot here - they have adopted SiriusXM as something thatвЂ™s close to a necessity for their car.вЂќ вЂњCalifornia has always been very big as a listener base for us,вЂќ says Scott Greenstein, president and chief content officer of SiriusXM. Now counting 35 million subscribers, up from 27.3 million in 2014, coupled with PandoraвЂ™s reach of 100 million listeners, SiriusXM has evolved into a serious player. 4, SiriusXM HoldingsвЂ™ market cap was valued at $28.4 billion. But getting Stern, in the larger sense, to leave terrestrial radio in 2004 for Sirius Satellite Radio, a new broadcast company boasting only 600,000 subscribers at the time - XM and Sirius, which launched as competitors in 20, respectively, merged in 2008 - was proof that Sirius was a contender in the premium audio space. was just one lead-up event in a monthlong rollout of music performances exclusive to Sirius, including a private Billie Eilish concert at the Troubadour and an invite-only Dave Matthews acoustic set. Getting the media icon, who famously eschews press and air travel, out to L.A. Scott Greenstein, SiriusXM president and chief content officer вЂњGreat talent is in L.A., and now we can take advantage of it.вЂќ for only three shows, did not respond to interview requests.) вЂњThis is the last time IвЂ™m coming.вЂќ But in classic Stern style, he canвЂ™t muster any hate toward the setup: вЂњItвЂ™s better than our studios in New York.вЂќ (Stern, who was in L.A. an expansion 10 years in the making and meant to signal to the greater entertainment community that the satellite radio giant, which acquired streaming service Pandora Media in February for $3.5 billion, is here to stay. A radio event if ever there was one, SternвЂ™s presence in SoCal marks the official kickoff of SiriusXM in L.A.

and Jennifer Aniston soon make their way to the studio to вЂњwelcomeвЂќ him. ItвЂ™s SternвЂ™s first time hosting from Los Angeles in two decades, and his first broadcast outside New York in 15 years, and guests Jimmy Kimmel, Arnold Schwarzenegger, Adam Levine, Robert Downey Jr. In just a few minutes, he will broadcast his legendary eponymous talk show live. Under a mop of jet-black curly hair, ballpoint pen in hand, Stern hunches over a stack of typewritten notes making edits.

The 26,000-square-foot studio on Sycamore Avenue is appropriately located for the self-proclaimed King of All Media - in the heart of the Media District. ItвЂ™s early on a Monday morning in Hollywood, and Howard Stern is sitting behind a desk sipping hot water in the airy revamped performance space of SiriusXMвЂ™s glistening new West Coast digs.

Sirius xm studios